Meetings, incentives, conferences and exhibitions tourism is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Most components of MICE are easily understood, with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes.
MICE events are usually centered on a theme or topic and are aimed at a professional, academic or trade organization or other special interest group.
With the coming up of the Convention Centre and the exhibition grounds at Eco Park and nearby, we would now try to position Kolkata / New Town as a MICE destination.
In case you can't read the script in the above creative, here it is separately
Clippings:
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| Millennium Post dt 24 May 2017 |
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| Millennium Post dt 24 May 2017 |
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