Great Indian Dessert Festival in December 2018 at Misti Hub

Yesterday, at Hidco Conference room, I took a review of two months' performance of Misti Hub. The main objective was to wean away the complimentary support given by Hidco in terms of house keeping, security guards, care-taking, common services and also prepare for the ensuing festival season.

I was told that most shops had done very good business in the two months since Mist Hub opened. Several lakhs of rupees' worth business was transacted on both months and all were advised to contribute to the expenses incurred on common services.

We decided that by Viswakarma Puja day on 17 September, we should converge on few planned interventions to spread the footprint of Misti Hub. Some actions agreed to with all owners of the Misti Hub were as follows:

1. Home Delivery through Swiggy, Zomato etc would be tried
2. Office / corporate packet menu (assorted sweets, in packets, for distribution in short meetings) would be suggested by all Misti Hub shops
3. For common branding, a special prestige carry bag would be designed with Misti Hub logo. This would be of cloth or jute and of three sizes small, medium and large. Would be kept centrally at reception counter and any shop or guest may buy it from Hidco person on duty. Own bags of shops would also carry Misti Hub logo along with their own logo, either on the same side or on the reverse
4. The racks on the right / north side would be replaced by chairs to make more room for sitting
5. Bus branding would be made to spread the word on Misti Hub
6. TV displays in each shop would display menu and graphics would be provided to Hidco for installation.
7. Eco Park visitors would be given, on some days, a discount coupon if all shops of Misti Hub agreed (they said they would think, discuss and revert)
5. A special "Great Indian Dessert Festival" would be organised in December by a private organiser where Hidco/ Misti Hub would be a venue partner. This will be held in the bike stand behind Misti Hub. The organiser has already started campaign in social media and this is their title page graphics on Facebook:

The idea is to enhance the 'sweetness' of the area around Misti Hub by invoking sweet tastes from around the world. More such Misti Events would be held in future.


Few administrative points were also discussed. Co-ordinating nodal person would be assigned on rotation basis every three months (first has been K C Dass), hygiene/ cleanliness/ plastic cap for shop assistants/ insistence on uniform T shirt with Misti Hub Logo, nudging customers to throw their leftovers and used plates into the dust-bins themselves.