Saturday, April 21, 2018

Mishti Hub Opening

The Mishti Hub is almost ready. Finishing touches will require a couple of weeks or so. The picture above is taken by the architect group Salient who has designed it. Construction is by Hidco. After inviting notice seeking expression of interest, the following brands have agreed to open outlets here. Interestingly, the conditions of the bid were hat the sweet shop had to be in operation for 25 years or more and that other things being equal, the more ancient outlet would be preferred over other younger ones:
Nalin Chandra Das
Balaram Mullick & Radharaman Mullik
Ganguram Sweets
K C Das
Hindustan Sweets
Gupta Brothers
Some others like Naba Krishna Guin have shown interest also and newer brands are also trying to get a slot.
Other than branded traditional sweet outlets, a special counter will be there for displaying on a rotating basis ethnic specialities from the districts, such as Saktigarh Lyangchya, Burdwan's Sitabhog/Mihidana, Berhampore's Chhanabora, Krishnanagsr's Sarpuria/ Sarbhaja etc.

Counter for Ethnic District Specialities
Each counter for branded sweets will have a glass front showcase freezer, a backroom for storage and a rear entry for supplies. Each counter will have its own cash counter and packaging but near the exit there will be a security check and a Mishti Hub wrapper. A shop-in-shop concept. There will be tall tables for eating inside.

Shops in Mishti Hub
 There is a Mishti Hub Office where a caretaker will be there on behalf of Hidco to manage the facilities.
A central attrium will glass walls bring in sunlight inside. Cast iron carvings outside remind one of the old Calcutta charm, the old sweet traditions of Bengal. On front side, a drive in lane allows shoppers free parking for a limited period (30 minutes), enough to shop and taste.
Front parking: being readied

The Mishti Hub is located on Biswa Bangla Sarani (Major Arterial Road) on way to airport, on left side so that tourists leaving Kolkata by air can carry the fresh and best sweets. It is located close to the Seven Wonders, near Gate 3 of Eco Park

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