Saturday, March 22, 2014

Shop Craze

It has been barely a week that sale of brochures have started for allotment of stalls in three markets of NKDA. But the craze seen on opening is still continuing. Even this morning, I found a spiralling queue outside Syndicate Bank in Action Area I of New Town. Two days earlier, I visited Vijaya Bank and met the Manager who recounted how he was mobbed when the application forms ran out. He had to resort to issuing "tokens" in lieu of brochures on the first two days. Now, of course, additional brochures have been printed and there is no shortage - but the craze continues. A photo on my mobile at entrance to Vijaya Bank on the day of my visit a couple of days ago:

Timing changed to 2.30 pm onwards to avoid disturbance to normal customers.
A surprising feature I find is that even educated middle-class people are actively considering owning a shop.An electrical engineer says he wants to set up an appliances store. An NRI says he wants to set up a food shop for operation when he comes back. Shops in the markets are meant for earmarked uses such as medicine shop, stationery shop, sweet shop, restaurant-cum-cafe, gift shop, beauty parlour etc at prices ranging from Rs. 3.78 lakhs onwards. Here is a photo of the brochure cover:

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Here are a few clippings:
Abp 22.3.14
I requested JLL to highlight
Kolkata's cost benefits
Ei Samay


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