Friday, January 12, 2018

New Town, the M.I.C.E destination of South Asia... (Meetings, Incentives, Conferencing, Exhibitions)

New Town Kolkata is the Singapore of Kolkata. It is a Green City, It has the best infrastructure. It has IT, Financial and Educational Hubs. It has a fine work-life balance.It is becoming a leading MICE destination of South Asia.

There is the largest urban park in India, a 480 acre Eco Park where  one can experience Seven Wonders, Japanese Forest and Sculpture Garden. Rose Garden, Butterfly Garden and Heliconia Garden. Mask Garden, Tea Garden and Herbal Garden. Duo-cycling, boating and zorbing. Rabi Aranya, Musical Fountain and Mother's Wax Museum. Toy train, Cafe Ekante and Children's Park. Most of all, clean air, green vistas and blue water provides a fine relaxing experience Eco Park. No wonder, it witnessed the highest footfall (1.38 lakh) on 1st January 2018 in Kolkata.

 Work happens in the IT Hubs of TCS Gitanjali, DLF-I, DLF-II, Eco Space, Candor Techspace, Webel IT Park and more than 50 IT offices. 23 banks and financial institutions have taken up plots in the Financial Hub while the huge SBI Institute of Management has started functiong. A FinTech Hub is also being set up. Quality power, pure water from Hoogly River, dedicated Optical Fibre Duct Network, and Public Art consisting of original sculptures and the upcoming Biswa Bangla Gate add to the interest of New Town.

St Xaviers' University, IIT, Alia University, Presidency University, Amity University, UEM University, Techno India as well as other Colleges and institutions of higher learning is likely to make New Town a rich source of youth and talent to form a virtuous cycle with the IT and FinTech Hub.

Besides the Biswa Bangla Convention Centre with its upcoming 100 key collocated hotel(see picture above), there are star hotels (Novotel, Pride, Swissotel, Holiday Inn and Westin) as well as Ekante Cottages and more than 19 OYO homes. With more than 78 food courts including Cafe Ekante, and attractions like Mother's Wax Museum, Nazrul Tirtha, Rabindra Tirtha, Swapna Bhor Seniors' Park, Business Club, Golf Arena, and, of course, Eco Park, New Town is fast emerging as a MICE destination for the country and south Asia.

The Tata Medical Centre is a prime cancer hospital of Eastern India. Ohio Hospital, Bhagirathi Neotia Mother and Child Care, Shankar Netrlaya, Alo Eye Hospital and many upcoming units incluing Nursing Colleges make New Town an ideal Health Care destination as well.

New Town has an area of 7,000 acres, designed for a population of 1 million, is 5 minutes from the Airport, is being connected with metro rail, and is always innovating with experiments such as bike taxis, energy saving street lights, GPS enabled smart bicycle sharing, and Wi Fi enabled 10 km long Biswa Bangla Sarani.

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