Sunday, May 6, 2018

Eldercare in New Town

India's elderly population will grow dramatically by mid-century. A quiet crisis is building up. India's population's 8.5% is 60 plus (10.39 crores in 2016). Bengal also has 8.5% elderly population while Kerala tops the list at 12.3%.Life expectancy at 60 is 16.9 (male) and 19 (female).   Elder population is growing @3.5% per year, double the rate for the population as a whole. UK has recently, in January 2018, appointed a Loneliness Minister to take care of the mental health issues of living alone, especially for the old. No wonder, many elderly care institutions are coming up in the corporate private sector such as Antara in Dehradun (Rs 1 crore to Rs 7 crore per apartment), The Nest, Bhopal (Rs 36 lakhs to 75 lakhs per apartment) .

Keeping this in view, an independent and assisted living luxury hotel-like eldercare home is being built in New Town, near Swapna Bhor, Seniors' Park. Seniors' Park has already got a membership of 700 plus who are engaged in weekly cultural functions, health camps, games and recipe competitions, outdoor tours and travel, book releases and more. The eldercare habitat "Snehodiya" members will get to become members of Seniors' Park automatically. The first phase of application kit sale will close on 31 May 2018 while the last date of deposit is 30 June 2018. The application mney is Rs 1 lakh while air-conditioned rooms start from Rs 25 lakhs up to 50 lakhs, 75% of which is refundable on vacating (without interest) to the nominated person. See for e-brochure and details. Kits can be purchased / deposited at select Axis Bank branches.

I visited Snehodiya last week. One demonstration room is almost complete. Here is a snapshot on my mobile:
See my silhouette on the glass reflection ! 
The guest house is also nearing completion. Project should be ready by Deember 2018 as per present estimates.

Yesterday, there was a photo shoot with Soumitra Chatterjee who will be our brand ambassador for Snehodiya. Here is a photo on my mobile of the photo shoot that took place yesterday.

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