The Country Head of JICA, Mr Yamanaka came to my office today afternoon. There were Mr. Sarin and Ms Iwata too.
It was great talking to them, exchanging experiences. We even talked about Rabindranath.
We talked about SWM project now going on in 6 municipalities of Hoogly district. We agreed that we must monitor the project closely.
* * *
We recalled the plight of rag-pickers.
We vowed to end their ordeal through this programme.
I recalled the story of the little 8 year old girl who earns Rs 600 a day as a ragpicker but whose day starts at 5 am and ends at 4pm, without break. No school, no play, no sick leave.
What must we do?
* * *
The Worldwatch Institute in its book "State of the World 2010" talks of the powerfl role of stories in Social Marketing.
I'll talk more of it later. Must go now.
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DS
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