Friday, May 18, 2012

Branded Bengal Rice for International Tourists

When we go to a new place on a tour, we often think of carrying something for the home. It can be Makaibari tea when you drive down via Pankhabari from Darjeeling, Karachi biscuits from Hyderabad or (as I've written in this blog earlier) Alampur Prawns when returning from Digha.

Today, at Bangabhavan (delhi), I attended a programme by Minister Arup Roy. The Agricultural Marketing Department inaugurated a kiosk in Bangabhavan that will sell choicest Tulai-Panja, Kalo-Numia, Gobindabhog and other exotic varieties in packets. In my short speech, I offered to give space at New Town so that tourists returning to airport can take a last minute "bit of Bengal" back home.

The minister kindly agreed. So let's hope to take this forward as well.
* * *
In the morning, I met Mr Sudhir Krishna, Secretary to Govt of India, Urban Development Department and discussed about a National Workshop in Kolkata on "Densification of Cities".
 Saturday 14th July has been agreed as the date. He has agreed to come.

Now we have to organise.

(Camp: T1D Airport, Delhi; Indigo flight delayed)

19th May 2012

Here is a clipping from today's Pratidin:


  1. Yes this is a nice idea. Marketing is what Bengal needs the most I think whether its about tourism or as an investment destination. We can have this in New Town along with Makaibari tea and Alampur Prawns and Vishnupur terracota. But it may so happen that tourists are in a hurry while rushing to the airport and may not be able to spend quality time in New Town . Can we have a joint for "Brand Bengal" in the upcoming new airport terminal building?

  2. Tourism department will surely have a kiosk at the new Airport Terminal, I think

  3. Sir, thouh unsure of whether it falls within the ambit of your department, I would request you to consider if the brand potential of Samudragarh Silk ( a place in Nadia district) could be increased by similar Geo Indication initiatives( or by some other methods, as would be deemed fit by experts ). The products there, I heard from a native of that place, if not of the finest quality at least deserves to be branded in more attractive way.

  4. I'll try to get more information on this "Samudragarh Silk". I've heard of Murshidabad silk, though.

  5. Sir, thank you for taking note.
    A correction: sorry for an error; I confused the district due to bordering location; it's in Bardhaman district-P.O-SAMUDRAGARH,P.S-PURBASTHALI,DIST.-BURDWAN .Pincode: 713519 .Sorry for any inconvenience due to the mistake.
    Thank you once again.

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